Web Analytics Research Contributions, Documents, WhitePapers, and Publications

Progressive Categorization, Testing, and Writing on Results from Advanced Web Analytics Studies

Progressive Open Practice Research Analytics

Wicked Business Sciences is a web analytics firm dedicated to the open practice of web optimization and user experience enhancement. In our quest to help speed the user to their desires, we have developed and tested hundreds of research experiments to uncover best practices. When our research is complete and confirmed at a comfortable level, we gather all the necessary information which was used to arrive at a foundational understanding and compile it into a document which is then placed here in our collective body of web analytics research.

Currently there is a squeeze on research resources in the web analytics industry. Wicked is always working toward providing opportunity for individuals interested in web measurement and metrics to get involved with more active roles in making progress on improvement to online interfaces. This requires collaboration on projects and experiements as well as data sharing, results validation, and publication. There are always research and participation opportunities available to interested parties, potential employees, or academic candidates.

Publication Standards for White Papers on Best Practices

When a hypothesis achieves publication, recognition, and has been tested by third parties for validation, we move the case studies and papers into our Best Practices chapters. These 'White Papers' are arranged according to recency and level of validation received by the industry of practitioners. A level of confidence is attributed to each practice based on the statistical output of the co-contributor experiment findings.

Submission of Terms to Web Analytics Dictionary

The documents at final publication are placed out to objective readers who identify terms and phrases which are difficult to understand for any reason. Those terms are then pulled out of the document, discussed by our team, and placed into our web analytics dictionary. We hope that providing this resource can help reduce uncertainty in the way which we use terms while simultaneously providing more understanding of common terms to individuals, and analysts new to the practice.

Intellectual Property: Patents, Registered Trademarks, and Copyrighted Material

From time to time, information contained in practices reports is used to build applications based on the body of theory and research. These applications, or solutions, generally have measurement in mind. When we complete a project or develop a formula, we file the appropriate documents with the USPTO in order to ensure proper credit for contributions. To date, we have several current filings, trademarks, coptright and patent-pending on many different aspects of intellectual property. We have a working relationship with professional associations and legal firms dealing in IP law.

Here are some intellectual property and media law FAQ's you might find helpful:

• What is a Patent?
• What does Patent-Pending mean?
• What is the difference between 'Trademark' and 'Registered Trademark'?
• What is copyright?

The Role of Proprietary Formulae in Research and Guidelines for Use and Citation

We realize that mathematics exists universally. In that sense, a formula in analytics practice might be obvious. Formula development for ecommerce clients requires some metrics which might require more than an obvious notion to uncover insights from algorithms. For that reason, we have developed guidelines on how and why we use any certain proprietary formula and how it should be referenced. Our only request is that, when a formula is used from this site or any of our publications, it be appropriately pointed to with a link from the medium where it is published.