Research Publications & White Papers for Discussions with Analytics Practitioners

Our Contributions are Free of Charge and Include Insightful Discussion of Key Issues in Broad Topics

We approach our research as being for the benefit of our colleagues and partners as much as our clients. The information provided in each of the publications should be deemed available for use and application with proper credit. The intent is that we will do our part to stimulate discussion and debate on issues within the practice, as well as help to establish standardization which can benefit future developments and growth. If you have work which you would like to use in collaboration with our research, we implore you to contact us. Please note, however, we do not condone using our research or resources without the understanding that it should be used for the benefit of our growing practitioner community and not as content to fill your pages. In other words, our material is copyright protected and we would greatly appreciate that you honor our contributions.

In response to WAA 16 August 2007, Standard Analytics Definitions, Volume 1
Definitions of Web Analytics Metrics by Classification of Function,
by Daniel W. Shields, Chief Analyst/Co-Founder