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 Web Analytics Process
The most difficult piece of the web analytics value puzzle is getting the process of reporting insights and creating action. Over 18 months, we've developed a system to help clients understand the relationship between the business and the website. The crux of this service is weekly reporting from the major functional areas of the site and its improvement over time.
Our system is designed to improve awareness and action impacting three primary business website KPIs: Traffic, Conversion Rate, and Average Order Value. The key is knowing how these three pieces are related and improving each without creating a negative impact on the others. Its a delicate balance which, over time and experience, we've been able to manage.
Growth is the means to the goals of every ecommerce business. It is not, however, the path of least resistance. It takes time and good decisions to cultivate positive gains. Good decisions require good information on which to base them. A business which consistently makes good decisions has the greatest chance to improve in adverse economic conditions.
The Exponent package is tied to the measurement of traffic, conversion and order value functions of your online business. Weekly, you'll receive a rundown of all the most important pieces of your growth strategy in terms you can understand and highlighted with actions you can take to improve your position and profitability.
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Reporting includes 9 facets of the Growth3 Method:
- General Website conversion performance and traffic trending
- Home Page Traffic and Performance Metrics
- Site Search Success and Quality Measurements
- Paid Search Growth Strategy and ROI Measurements
- Organic Search Engine Traffic Success and Suggestions
- Campaigns Reporting (CPM, CSE, PPC, eMail, Banners)
- Referring Domains Highlights and Opportunities
- Testing and Experimentation Progress
- Uptime Reporting and Advanced Segment Reports
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| Pricing Information |
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| FREQUENCY |
WEEKLY REPORTING |
MONTHLY REPORTING |
QUARTERLY REPORTING |
| SETUP |
$1895.00 |
$1895.00 |
$1895.00 |
| MONTHLY FEE |
$3495.00 |
$ 995.00 |
$ 595.00 |
Pricing is meant to reflect a substantial savings from the costs of locating, acquiring, and training an in-house analyst to perform the same reporting on a regular basis. Hours can be purchased for additional 'Ad Hoc' reporting or audit analyses. |
Each report becomes the property of the business with unlimited distribution within the company. Suggestions included may describe services and solutions offered by Wicked Business Sciences or its partners and affiliates. There is no obligation to use these services or suggestions. Contract periods for reporting are purchased in 6 month blocks. Based on our experience, this timeframe provides more than sufficient insights to produce consistent improvement to these crucial areas. Initial engagement includes construction of reporting structure to formalize data extraction, web analytics surface analysis, and market assessment. Samples of our weekly reports are available upon request |
