Data from User Behaviors Trigger Elements Which Mirror Your Customer's Intent
Analytics Metrics Uncover Opportunity and We Develop Content to Capitalize on Targeting
Analysis is useless without the ability to transform information into action. Reporting on web analytics can go on for months gathering great insightful points to create value for a retail website. If that work means anything to anyone, it should eventually be used to build into the marketing programs and ideas to drive the business forward by helping the customer smoothly navigate and find appropriate content more efficiently. When you know what a customer is looking for, why continue to feed them unrelated products and pages which do not fulfill these desires?
Ecommerce websites are in a constant battle to try to place most relative content out to their customers without cannibalizing their other marketing efforts and major channels for revenue. It can be a cumbersome task to attempt to plot out opportunities versus priorities and achieve balance. With so much experience in these areas, Wicked Business Sciences can confidently inject content knowing it will do no harm to other marketing initiatives. Ensuring continued trended growth and enhancing conversion in key areas should be a collaborative project adopted in stages. Each step should be carefully calculated and reviewed to reap maximum return on investment.
Targeted content is measurable. Solutions in analytics are so sophisticated these days that getting a sense of the impact with efforts to build these projects comes standard. SiteBrand provides an interface to compare performance as well as attribute value to campaigns by methods considered valid for statistical analysis. Third and objective party measurement is also available in order to further verify positive return on investment. Services in this area are priced based on potential return and are backed by a performance guarantee.
COSTS FOR SERVICES
Preliminary Analysis for adaptation is $6000.00.
This price includes the work to gain and comprehend a solid understanding of business objectives as they relate to the website. In order to build that understanding, we will have to have access to analytics associated with referring domains, keywords, product information, conversion data and a great deal more. It will require a non-disclosure agreement which we will happily take on. The costs associated with this analysis provide for a set of insights and suggestions to build rules. This does not include the costs of content development or licensed solutions.
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