Advanced eCommerce Analytics Services to Maximize Return on Marketing Investments

Our Team Works with eCommerce Businesses to Connect Sophisticated Data to Valuable Decision Processes

Analytics Services provided by Wicked Business Sciences come with the guarantee of measurement. Regardless of the business model, our goal is to help uncover website user experience which can be quantified and positively correlated to the purpose of the site. This provides for the ability to identify and analyze areas of the site which can be improved. The outcome of that improvement is measured and analyzed.

We excel at providing accurate data analysis and test and develop important customized components of the site architecture. Based on an initial analysis of metrics which reflect the experience of the site, we can pinpoint and prioritize zones which need the most attention. Quite simply, these are areas which offer the highest return for the smallest cost. Common areas include global elements such as a shopping cart or site search cue. Others include the layout of product information pages. These fundamentally necessary areas require a careful approach to transition customers from problematic but familiar areas to evolved but altered appearance.

We concentrate on 7 major areas for services to complement and aid development of our patent-pending solutions.

• Optimization of eCommerce Analytics Solutions -includes services to maximize internal adoption of analytics and to quickly move data to the front of the eCommerce business decision process.
• Load Time and Site Content Optimization -is comprised of a collection of services focused on the technical performance of a commercial website through a series analyses and code compressions.
• Entry and Landing Page Optimization-are improvements to site content and layout based on applied professional website analysis to various methods of experiments using qualitative and quantitative data.
• Organic Search Taxonomy Development -deals primarily with building a solid information architecture around the subjects which dominate top pages and resonate throughout your site.
• Search Marketing Management Services - build strategy with confidence in our experience in managing steady, high-yield approaches and benefit from our training in paid search.
• Lab Based and Professional Usability Testing-unlocks the full potential of an eCommerce website by creating qualitative data to pair with quantitative correlations.
• A/B ( Split ) Testing & Multivariate Testing-provides powerful support for elements based on the preferences of website visitors and users instead of whimsy of the "HiPPO".

Our clients get the benefit of access to accumulated experience. WBS is an active participant for publishing research on best practices. Upon completion of major projects, our team gathers information and shares it with the growing community of analytics practitioners. Any protected strategy or competitive advantage is omitted after client review. Documents are prepared to outline theses and support from experimentation and statistical analysis and published on our site to stimulate discussion.