Optimized Landing Pages Through Testing, Analysis, and Personalization Technology

Adapt Landing Pages for High Conversion Rates with Proven Methods and Targeted Content Applications

A Landing Page is essentially the first place where a user exhibits an glimpse of their intent which is then compared to what they were presented with. Each landing page is an opportunity to craft expectations for the user based on a wonderful world of human interaction and adaptation. Wicked Business Sciences isolates and studies these interactions and aggregates them in order to make decisions about graphics, color, layout, messages and calls-to-action so that each landing page is scientifically built to provide the highest level of success.

Pages where user entered need to be measured by more than simply engagement or bounce rate. It should never suffice for an active developer or executive to discover that there is a problem with a page. Knowing there is an issue contributing to poor performance is certainly the first part. Meeting that problem with a clever solution based on research is the next, more difficult step.

We developed an algorithm based on our experience and research which speeds analysis to web pages based on internal function. So long as we can segment pages on your site based on their contribution or navigational function, we can rank and analyze issues within each page, as a single page, to uncover problems which need the most attention. We can, with certainty, run our calculations on your pages to contextually identify areas of immediate improvement. Upon completion, we provide a companion analysis which will provide an outline of important changes to make and the level of urgency.