Professional Multivariate Testing Services from Industry Recognized Experts

Get Results and Improvements from a Testing Resource Cited by the Pros

Everybody wants to have a powerful site with persuasive, relevant and navigable landing pages. Web based business have big decisions to make when it comes to contracting services with regard to multivariate and A/B testing. Top competition offers services for thousands of dollars (and this might be a gross understatement). Some of those are base prices for hardware and the ability to set up those tests. This keeps most reasonably budgeted players away from this important piece of the optimization puzzle.

Wicked Business Sciences offers services in multivariate testing for a fraction of the price of our competition. Our relationship and experience with Google Website Optimizer has presented us with the opportunity to make testing and experimentation available to businesses of any size. There is no hardware involved so the carrying charges for heavy overhead is unnecessary. Truthfully, the only thing keeping you from getting involved with advanced multivariate or split-testing should be traffic.

Our experiment design and development encompasses common, less common, and proprietary methodolgies. Since their publication, our methods have been in discussed in forums, blogs, and summits. No company of our size has more time and resources dedicated to researching possibilities in the world of online internet retail user testing and statistical regression. The distinctions and results speak for themselves. WBS was:

• An Early Google Website Optimizer Technology Adopter
• First documented full-factorial testing based on PathWeight & ProxyScoring™
• First to develop GWO multivariate test using Taguchi Sampling Methodologies
• First to cross-pollinate test with commercial analytics solutions (Omniture® SiteCatalyst™)
• First to successfully test variations of Global Elements with Extended Cookie Life

Google's Website Optimizer relies heavily on the ability to consistent, measurable traffic which can help produce valid results for your testing in a reasonable amount of time. Due to these constraints it may become necessary to begin analytics discovery for the purpose of uncovering metrics and formulae which we can use to develop a scoring system. Our ProxyScoring and sampling methods combined can produce valid results. In these instances, a follow-up test will run to verify findings with no extra charge to reduce uncertainty and increase confidence in the modeling and results.