Individual Statistical Evaluation for Elements within Multivariate Experiments

Get MORE from your AB and Multivariable Tests from Wicked with Our Secret Recipe for Data-Rich Testing

What is commercial analytics tool cross-pollination?

The idea of cross-pollination is derived from the concept that, in nature, a plant or flower can flourish by delivering pollen to another individual plant at a distance. Using multivariate tests through Google Website Optimizer and enabling measurement of elements within those tests more deeply can provide powerful insights as to the contribution of those items to the overall goal, and their acceptance by visitors to the site. We've pioneered this methodology and used it to create enormous leaps in understanding how visitors interact with websites, calls-to-action, functions, navigational elements, and site search cues. The outcome has been fruitful and can be applied to nearly any website regardless of technology restrictions or platforms.