Session ForeSite™ Migrates Call Center Metrics into Commercial Web Analytics Solutions

Wicked Business Sciences Presents a Revolutionary Patent-Pending Solution to Measure KPIs for Offline Conversion

Months of research into a web solution for a common eCommerce measurement problem yielded excellent results. Too often, call centers and customer service personnel are omitted in the big business intelligence picture of web metrics and actionable web analytics data. Working with quantitative and qualitative analysis everyday but never knowing what was prompting phone calls, how customer service representatives were performing, or whether major value search marketing terms were being discounted grew problematic. No vendors provide a consistent means to collect and analyze this data. We had to invent one ourselves.

Here is printable information on the technology:

• Web Analytics Measurement Solution for Phone Calls in PDF Format (5 MB)
• Web Analytics Measurement Solution for Phone Calls in WORD Format (1.2 MB)

Once implemented, an analyst has access to the robust behavioral and disposition data leading up to a phone conversation. With the simple click by a caller of an otherwise unassuming button, all the information about a session is instantly brought into your tool and a company rep takes over. From there, an enterprise can measure the paths a user traveled prior to the phone call, and the performance of the sales or service staff on the other side. When a transaction is complete, or the phone call ends, the tracking continues to session close. Finally, validation is in place and can distribute value where appropriate.

With Session ForeSite™ gain access to important decision process data such as:

• The appropriate page name, designation, and URL of site where visit originated
• The keywords (one or many through paid search and organic)
• Referring domain or referring search engine responsible for the visit
• Depth of visit at the point when the phone call is executed and session is collected
• Unique identification of a company representative participating in the shared session
• Page name, designation, and URL of the point where call reached switchboard

All analytics data can be independently migrated into any commercial business intelligence reporting environment, or professional caliber web analytics interface. The system should be configured to prepare and organize metrics for validation against a win-loss analytics perspective. Checkpoints and cross-referencing are built in to assure miscalculation and data duplication are not an issue. This makes it the most effective, user-friendly, and complete solution available in the marketplace today.

Use Session ForeSite™ together with our co-developed Happy Medium™ algorithms and personalization to create an unprecedented experience for your customer. At the moment the phone call shared session takes place, ForeSite data can be used to present options and information to your customer which can help route the call, establish common ground for communication, anticipate needs, or uncover performance and technology issues. Each application can be customized to meet the demands and metrics deemeed appropriate to the ecommerce business.

Call our offices and inquire for more information, request a proposal, or schedule a demonstration.