Automate Management of the Multitude Analytics Variables Quickly & Accurately

SureThing™ Audit Makes Knowing Data is Being Reported Correctly as Simple as Taking a Power Nap

If analysts were to rank the issues which present the biggest threat to losing money or overlooking opportunity on a website, bogus and missing analytics tags which threaten reporting would be number one on their list. In some instances, placing special collection tags in HTML page code to identify on site behaviors has substantial financial considerations. Having assurances custom variables and tag collection is firing correctly, at appropriate times, removes decision anxiety. The analyst can then have confidence that their decisions are based on true, reliable user experience. This increases the likelihood of success and reduces the possibility of semantic noise polluting quantified information.

Based on experiences with Omniture® SiteCatalyst™ our team was able to develop a hosted crawling soluion . SiteCatalyst gives an analytics team the ability to see and understand up to 50 Custom Conversion Variables, Custom Links, S.Props and all kinds of other good stuff. Keeping track of the tracking is cumbersome at that level. Being confident that you are not missing a major piece of the puzzle at that level of complexity can compromise any insights or assertions you might otherwise make without hesitation. With a scan and a short analysis presented by our team on a regular basis you can go about your business translating analysis into action.

Other companies offer similar solutions . We do not feel as if its in our benefit to pretend we are the only company performing this crawl. There are dozens of companies working on similar projects, some of whom have actually gotten it to work in complicated scenarios.

The value in our solution is our service. With each individual tag crawling and data output, we pair advanced analysis against the findings. We know our tool and we know your goals. This takes the burden away from your analytics or marketing department and places the responsibility on us. Often enough, we feel the ownership of these solutions should be in the hands of the company dealing them out. In this case, we'll support the solution and the analysis and ensure that you have the prioritized list of items which you should address, in order, to ensure a return to accurate collection and the ability to strike first at low-hanging fruit.