Michael Troyer Traditional Search Optimization strategy was built on uncovering major points in the search engine algorithms and exploiting them. After years of chasing numbers and shifts in the way search engine results pages (SERPs) were calculated, it became clear that the only constant was inconsistency. In a field where so much volatility exists by external force, our guidelines stem from Hippocrates: Do no harm.
High-yield SEO opportunity exists in the ability to produce your own valuable terms and phrases from a variety of sources within your site. The ability to find success in strategy is based on research and experimentation dedicated to uncovering relationships which exist between language, human communication behavior, and their connection to the indexed content presented by search engines like Google, Yahoo! and MSN. Our approach to SEO is a resource-efficient means to supplement and enhance your search results visibility voluminously attracting targeted traffic
Search Engine Optimization strategy is a tedious task, and a touchy subject for any company trying to carve a living out of the internet. On average, nearly 50-70% of traffic to a site originates on a search engine. More astonishing, two thirds of that traffic is reported from Google. Google is not about to tell you how to fool their crawler, so how do you get useful information to enhance your content to compete for desired traffic? You look at what people are doing on your site.
Where are they going : Look at what decisions in navigation are being made in your site. This will give you a sense of where ideas are connected. When ideas are connected, the purpose of the site makes more sense. When you can pair your incoming search terms with site path content, you have a strong, qualified, and contextually appropriate bucket of words and phrases which, when built out into grouped terms and concepts can yield valuable SEO building blocks.
Invert your ‘Conversion Funnel’ : Every website has a purpose. Whether you are in the business of taking donations, providing informational content, selling sports equipment, or advertising a trade, there is a reason you are on the web. If you are collecting data about how people get to achieve that goal, you can work backward from the goal and open a treasure chest of great linguistic combinations to understand the best phrases to meet the visitor with the most appropriate content.
Avoid the Pigeonhole : A Pigeonhole, as it pertains to SEO, is the practice whereby a developer tries to hammer the wrong terms terms, or excessive amounts of keyword rich text, into a page hoping to gain traffic by its inclusion. There is no quicker way to turn off a search engine algorithm than to latch on to trendy words for the sake of getting people in the door.
Perform Site Application Data-Mining : If you have an on-site search application, comment forms, feedback, or input fields for many other types of data…chances are, you have a great deal of fantastically useful qualitative data volunteered by your audience. The first thing you can do for yourself is simply read this information. If you let it sit in a data warehouse somewhere, it does nobody any good. If you read it, you know more about what people are looking for. Give them what they want. They will not only find you easier, but they will be more likely to come back in the future.
Embrace the Long Tail: Chances are, if you have a commercial site, you have a significant number of pages dedicated to levels of specificity of information with regard to products or services. Coping with complexities of this in SEO can be challenging to even the most sophisticated practitioners with regard to the statistical distribution of traffic and inbound search terminology. Learn how to take advantage of lengthier phrases for more consistent, and valuable, conversion prospects.
Dodge Keyword Matrimony: The most frequently made mistake in all SEO is having unrealistic expectations about competing for top keywords. When a search engine strategy hinges completely, or at least disproportionately, on one or two canonically general words it changes the goal of the site. It becomes less about producing valuable traffic and more about ego. Learning to compete means learning to accomplish realistic goals by finding angles to your audience.
Prioritize: Make sure you are putting the pages with the highest potential for improvement, or the most to gain, at the start of your SEO efforts. Its easy to get distracted and move on to other things. By taking a couple minutes to critically assess value of each change, you can reap benefits and stay on schedule for other important tasks and action items.
